Role of Advertising in Business Promotion.

Advertising plays key role in the business promotion to increase sales for a product, service, idea or event. It maximizes the profits on a business product or service through customer attention in different ways. It can be defined in several ways. But the best suit definition of the advertising is “a non personnel communication of information usually displayed or provided with an aim to create awareness on a service or product to influence the strategy of the targeted audience”.

It remained as an important component in business promotion of a firm or agency even in the era of online communications and digital technology, either it is big or small. The person whose objectives are met through advertising is known as an advertiser. There are different types of methods discovered and developed to meet the objectives of the advertiser (client or manufacturer or investor). It can be done some times by an ad agency to promote a business service on behalf of a client. Cave paintings in some way represented advertising in ancient days. Advertising done by Egyptians on papyrus can be recognized as the earliest version of it. Advertiser is different from advertising agency, because he is the key person who invests on an advertisement to reach his aim of business.

Different types of advertising methods can be listed as Print, Guerrilla, Broadcast, Outdoor, Public Service, Product Placement, Cell Phone or Mobile and Online Advertising (aka Digital) etc. Advertising can be done through advertisements.

An advertisement can be defined as a written statement or a multimedia message (audio, video or audio –video content or a graphic image etc) communicated to attract the attention of the public on something related to them. For example commercial advertisements are played to attract the attention of the customer towards the audio or video or multimedia content on a product or service to influence his purchase strategy or his view on a product or service.

Advertising will influence the business in different ways. Advertising time, space, duration and its content plays major role in the promotion of a business. Advertising is a best choice to earn maximum profits for a long time on a product or service within short interval of time after its launch in the open market.

Saroj Ads is an advertising agency that adopted cutting edge technology of multimedia, digital technology and online communication technology along with all sorts of advertising technologies to promote a business service or product in the markets in and around India. Saroj Ads got the expertise to promote any business through different business promotion services. Some of the business promotion services of Saroj Ads include Ad Films Production, Graphic Designing, Print, TV and Theatre, Professional Photography, Customer Acquisition Marketing, Event Management, Customer Retention Marketing and Public Relations etc.

how Ad agency plays vital role in the business development!

Population across the globe is rapidly increasing day by day. This is tending to increase the new business organizations from the public in order to survive. When a company or any organization desires to expand their business era, the main concept which comes into light is advertisement. Yes! advertisement plays a vital role in promoting business and earn more profits. Let’s consider an Ad Agency in India, where it takes up a company’s promotional job and promotes it in such a way that, the particular company grabs huge audiences attention which is required to gain huge profits. Hence, an ad agency plays a vital role in promoting any business. It’s a known fact to everyone that, a metropolitan city can fulfil the basic and major necessities of public. India has many major metro cities, like Delhi, Chennai, Hyderabad and Bangalore is important in one among them. Hence, there are many advertising agencies in Karnataka. When a town transfers from a big city and converted into a metropolitan city, public who are living in those cities wanted to mark their presence by expanding or establishing their new business.

This requires stuff like promotion and other basic techniques which can aware the public about their businesses. It’s a known fact that, one can know about you and your business, only when you have proper identity and recognition in the society. All these will be provided by the advertising agencies where they can easily take your business to everyone’s notice by the special promotional and other activities. It’s a known fact that, the film industry was located in Chennai first. As, Chennai is well developed now by many industrialists and government, Film Production Companies in Chennai are also rapidly increasing there.

How to launch a product effectively and successfully

You have a product that is to be launched into the market to capture the customers for it. How do you do it? You have all the resources and finances at your disposal, yet you do not know how to win the customers. For established eminent big companies product launch seems to be a kite flying for them; whereas for the relatively small or unknown companies product launch is a big daunting task. If they are inexperienced, they are sure to close shop before it is open; which goes to say that before the product is launched they have to shut down their companies for mismanaging the product launch. What is the solution in this case? Ad agencies are the best solution as for as the product launch is concerned. Ad agencies are equipped with all the necessary creativity, marketing strategies and logistics, the right kind of creative professionals and marketing experts that can handle your products launch in an effective way successfully pulling consumers towards your brand of products.

Still let us consider what goes into product launching. How’s the market demand for the new product or that of the products similar to yours? To find answers to these questions market research has become imminent. Once the market research is done based on the products’ USP and its qualities, then the style and kind of advertising campaign should be chosen. There are lots of advertising vehicles to choose from. Right from hoardings advertising to brochures to ad films to radio spots, digital marketing, print ads, theater ads, cinema slides, brand building strategies, media design and buying, advertising on the net, having blogs and a website, public relations and other aspects of advertising strategies and logistics help in launching a product successfully and effectively. Another aspect to be considered in choosing the right kind of advertising vehicle is your budget. A product launching company has to draw its advertising budget and choose the kind of advertising the product befits its launching.

Once the ad budget is decided, once the product is launched, and the customers start trickling in, one needs to concentrate on how to retain those customers. This is what is exactly called customer retention market. This is an altogether a different subject and a different kind of advertising campaign is needed.

Once the product is gaining good response in the marketplace, to sustain its value and credibility in the market, one needs to build a brand image for the product so that the consumers should remember the product for the long time to come. From product launch to customer acquisition to customer retention to brand building is a long way that only advertising agencies of the caliber of Saroj Ads dare to tread the path in the interest of its client’s products.

Importance of Radio and TV in today’s advertising media

Most of the business entrepreneurs believe that advertising on TV and Radio is beyond price range. But the fact is, advertising on local stations is an affordable one. Though the price range of national TV advertising is beyond the entrepreneur’s budgets, cost of advertising on cable television is affordable. It is important to remember by small-business owners that advertising on TV and radio generates more customers than any other type of advertising campaign. The key is to have a clear understanding of the market.

With proper planning small-business owners can approach broadcast advertising media for business promotion. It is also important to know more about media before reaching the broadcasting agency, and the only way for you to know about media is talking to a lot of people such as representatives from TV and radio stations, other business owners and your customers. Before going to understand the importance of Radio and TV in today’s advertising media, let us first know a few details about advertising on Radio and TV.

Advertising on Radio

Radio Advertising started from the year 1920, when so many non-profit organizations established their own radio stations including schools, clubs and civic groups. People were allowed to sponsor programs on Radio channels, whose business details will be mentioned at the beginning and at the end of the sponsored shows in exchange. Later Radio station owners allocated short duration of time to mention the business details of the person for an amount of money, when they realized that they could earn more money by selling the sponsorship rights in small time allocations, rather than selling the sponsorship rights to single business per show. This method led to increase the competition among the sponsoring persons to purchase the small intervals of time during a show on Radio channels. However, advertising on Radio stations helped the business owners to get maximum exposure to their business, as there was no other media to influence the people like Radio. Though, the Radio broadcasting technology faced competition from other media such as Television. Advertising on Radio remained a good option for the small business owners.

Advertising on Television

The trend of advertising has changed after the invention of the Television.  Business owners started advertising on commercial television platforms in the late 1940s and early 1950s. The DuMont Television Network started the practice of selling advertisement time to multiple sponsors in the early 1950s. The ‘DuMont Television Network’ began selling smaller blocks of advertising time to several businesses to compensate the production cost of different programs shown on it. This eventually became the standard for the commercial television industry in the United States. This method led the business sponsors to get control over the content of the show. The sponsors got the control over Television Networks in such a way to write the show. Though advertising on Television became expensive due to increasing competition among the business owners. It remained as a better option for business owners.

Advertising on Radio or Television Networks is a best option for the small business owners also due to the competition between different Radio and Television Networks established in the last decade.

Though, there are different methods available to promote a business and practice advertising. TV and Radio became the two options that a small business owner having proper knowledge about them can practice advertising through them.

Ad agency satisfies all the business needs!!

Whatever business you do without promotion, your business will be of zero value. This is where Ad Agency comes into picture. An ad agency takes all your promotional burden and advertisement efforts of your company and promotes in such a range that, you need not waste your time on planning the promotional activity of your business. Do you know, nowadays, all the ad agencies are getting down into sophisticated promotional methods, to reach the mark. For example, making campaigns on the social media platforms are grabbing huge attention of public. Because, today’s generation public are spending most amount of their time on the social media platforms by chatting with their dear ones and browsing on all the social platforms which consists of lot of useful stuff. So, by making social campaigns and posting ads on it, one can increase their identity to wide manner because the social platforms connect the people across the globe.

Do you know, as the population across the globe is increasing day by day, people are looking for better house, better life and better business. Hence there are whopping amount of Media Designing Services across the globe. Whatever kind of media design services it may be, it has its own mark in the society. A media design service will offer you different types of promotional methods and strategies that too in unique and attractive way. Whatever we do, it should be in creative way right? That is why there are lot of demand for Creative Ad Agency in Bangalore. The secret behind taking the name of Bangalore is, it is not only just a capital of Karnataka but, one of the biggest metropolitan cities in India.

Bangalore stands as number one in literacy and employment. Yes! according 2008 census, Bangalore has 13 million literate youth. We all know that, this city stands as biggest IT hub for all the today’ youth. Hence, there are many new business organisations which are evolving and establishing day by day. Promoting every business is not an easy task right? So, if you want to make your business to reach most amount of public just log on to Sarojads.com and bag exclusive deals with us.

This is how Ad agency plays vital role in the business development!

Population across the globe is rapidly increasing day by day. This is tending to increase the new business organizations from the public in order to survive. When a company or any organization desires to expand their business era, the main concept which comes into light is advertisement. Yes! advertisement plays a vital role in promoting business and earn more profits. Let’s consider an Ad Agency in India, where it takes up a company’s promotional job and promotes it in such a way that, the particular company grabs huge audiences attention which is required to gain huge profits. Hence, an ad agency plays a vital role in promoting any business. It’s a known fact to everyone that, a metropolitan city can fulfil the basic and major necessities of public. India has many major metro cities, like Delhi, Chennai, Hyderabad and Bangalore is important in one among them. Hence, there are many Advertising agencies in Karnataka. When a town transfers from a big city and converted into a metropolitan city, public who are living in those cities wanted to mark their presence by expanding or establishing their new business.

This requires stuff like promotion and other basic techniques which can aware the public about their businesses. It’s a known fact that, one can know about you and your business, only when you have proper identity and recognition in the society. All these will be provided by the advertising agencies where they can easily take your business to everyone’s notice by the special promotional and other activities. It’s a known fact that, the film industry was located in Chennai first. As, Chennai is well developed now by many industrialists and government, Film Production Companies in Chennai are also rapidly increasing there.

The Prominence of Advertising for Good Launch

Advertising plays a very prominent part in the promotion of any person, product or a company. It is through this that the phase of a company is decided. The market value of a company also depends upon the way the company is introduced to the public. This is where the advertising agency plays a prominent role. It is indeed a very important part of any company and many companies spend a fortune trying to get the best ad agencies to work with them to get the best launch possible into the market. Most of the companies have in house Advertising Agencies while the others tend to hire Agencies to get the work done.

An Advertisement designed for a specific company should be able to portray the idea of the company in a very different way so that the idea gets stuck through ads. These ads, when are brought in frequent number of times, gets registered in the brain  and in directly influence the buying choices of the targeted customers.


There is a lot of difference between advertising and publicity. Please do not confuse Advertising with publicity. Here are a few major difference between publicity and advertising.Advertising always carries a positive message about your organisation because it is the content you pay for but publicity can be positive or negative because it comes from an impartial source. You have a lot of opportunities to show case your talent in advertising, but that’s not the same case with publicity.

Advertising always carries a positive message about your organisation because it is the content you pay for but publicity can be positive or negative because it comes from an impartial source. Most of the times in advertising social responsibility is ignored while in publicity special focus is given on social responsibility.If there is an person who is interested in advertising, please encourage them as there are now companies that are looking for new recruiters who are looking for candidates who are smart and witty and who could pull off the job, even if they are from another county soon.